Over-the-top (OTT) messaging traffic volume will be double...
Over-the-top (OTT) messaging traffic volume will be double that of peer-to-peer (P2P) SMS messaging by the end of the year, Informa Telecom & Media said Monday. Daily OTT traffic averaged 19.1 billion messages sent per day in 2012, while daily…
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P2P SMS traffic averaged 17.6 billion messages sent per day, Informa said. An average of 41 billion OTT messages will be sent per day by the end of 2013, while the average daily P2P SMS traffic will be 19.5 billion messages per day, Informa said. There are more P2P SMS users than OTT messaging users -- 3.5 billion P2P SMS users compared with 586.3 million OTT users -- but OTT users send more than six times as many messages as P2P SMS users do, Informa said. The increase in OTT messaging has resulted in dropping in revenue for SMS traffic in many countries; mobile operators’ SMS revenues in Spain dropped from 1.1 billion euros in 2007 to 758.5 million euros in 2011, Informa said. Still, SMS is unlikely to die, with Informa forecasting global SMS revenues and traffic will continue to grow through 2016 (http://bit.ly/15TW3l7).