Original professional online video (OPOV) is viewed by 45...
Original professional online video (OPOV) is viewed by 45 million U.S. Internet users per month, said a new study of more than 2,400 people by the Interactive Advertising Bureau and market research firm GfK (http://bit.ly/15V4ahq). OPOV viewing compares favorably to…
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traditional television viewing, IAB said in a release (http://bit.ly/Zgv8J9). “Receptivity to marketing messages during OPOV was directly in line with consumer ad receptiveness while watching primetime television programming on a regular TV set,” the release said. “Plus, those surveyed who view both primetime TV and OPOV cited viewing new, unique content and flexible screening times as preferable aspects of OPOV over primetime television viewing."