The FTC provided “a lot of guidance” for...
The FTC provided “a lot of guidance” for companies “to digest … before the rapidly-approaching deadline” on the updated Children’s Online Privacy Protection Act rule, scheduled to be implemented on July 1, said Covington and Burling privacy lawyers. The agency…
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released an online FAQ about the new rule last week, amid calls to delay COPPA rule implementation from industry members (CD April 26 p17). “There has been some confusion in the industry that COPPA only applies to companies that target children,” said Covington’s Matt DelNero and Lindsey Tonsager in a written statement. “The FAQs make clear that because the new COPPA Rule covers device identifiers and a much wider range of information, a number of different backend service providers, including ad networks, analytics companies, and plugins, will be covered by the COPPA Rule for the first time."