For coverage of the Boston Marathon bombing, local...
For coverage of the Boston Marathon bombing, local Boston viewers chose their local station news coverage over that of cable, TVB said in a press release (http://bit.ly/14WEQIs). On the day of the attack, from 3 p.m. to 10 p.m., the…
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ratings of local broadcasts viewed by adults age 25 to 54 were 535 percent higher than the cable news networks in Boston, it said. Throughout the week, local TV stations’ early news delivered an average 23.7 household, live-plus-same-day rating, “a striking 84 percent higher than the previous week,” it said. The April 19 coverage of the manhunt and apprehension of the remaining suspect resulted in home TV usage that was up as much as 115 percent compared to the same period from last year, TVB said. At least one station generated more than 72 million multiplatform page views on its website, it added.