TV station revenue rose 13 percent last year...
TV station revenue rose 13 percent last year to $20.8 billion “mainly from over-the-air advertising and also from online properties,” a broadcast-industry research firm said Thursday. “Revenues accelerated quicker than we had anticipated and, overall, political advertising was the driving…
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force,” said Chief Economist Mark Fratrik of BIA/Kelsey. “We expect the pace to normalize this year, but continue its upward trend to pre-recession numbers, in part, due to online revenues.” Stations have seen “growth of quality online video offerings that compete with other services,” said Fratrik in a news release. Last year, the value of stations sold rose 73 percent to $1.9 billion, as the number of outlets that changed hands rose 94 percent to 97, BIA said (http://bit.ly/11nIBQJ). It said that’s due to “strategic acquisitions of low revenue stations by broadcast companies anticipating the upcoming FCC reverse auctions,” and 2013 deal volume “is already ahead of last year and is expected to continue on this steady pace."