The NBC Affiliates Board supported TVB’s findings that live...
The NBC Affiliates Board supported TVB’s findings that live plus same day viewing data is moving closer to the national live plus three-day commercial (C3) currency rating standard. “With C3 data being unavailable in the local markets, it only makes…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
sense to simplify the media-buying process by better relating local-TV audience data to the nationally accepted C3 ratings currency,” board Chairman Jordan Wertlieb said in a press release. Capturing live and delayed viewing “provides the most accurate metric for how television is viewed both locally and nationally,” he said.