The FTC updated its online guidance on the...
The FTC updated its online guidance on the Children’s Online Privacy Protection Act (COPPA) rule, it said Thursday, amid industry calls for a delayed implementation of the new rule. The updated FAQs “provides guidance from the FTC staff that supplements…
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the rule and other COPPA-related material previously published by the FTC,” the release said (http://1.usa.gov/ZLbw2K). Stu Ingis, privacy counsel to the Interactive Advertising Bureau, told us the updated guidance does not decrease the need to delay implementation of the new rule. “While we appreciate that the FTC has issued these to help clarify the rule, the rule requires significant changes in technical operation given the much broader scope of information covered. It takes time and product cycles to implement such changes,” he said. The FTC should delay implementation by six months “given the complexities” of the rule, he said.