More consumers would use their smartphones as payment...
More consumers would use their smartphones as payment devices if there were increased financial incentives and mobile-based financial management tools, Accenture said Thursday in a report. The company said it based its report on the results of a Lightspeed Research…
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survey of 4,000 smartphone users in the U.S. and Canada. More than half of those surveyed who do use their smartphones as a payment tool said they were also highly likely to pay by phone more often if companies offered them instant coupons for future purchases, reward points or preferential customer treatment, Accenture said. About 32 percent of those surveyed who didn’t use their smartphone as a mobile payment device said they would use their phone for that if they had the option to track receipts on the device or use it as proof of insurance. About 20 percent of non-users said they would use their phones to make mobile payments if they could receive preferential customer treatment, Accenture said. Consumer concerns about security and privacy remain a barrier to adoption; 60 percent of non-users said security was a concern, while 37 percent said they were concerned about privacy (http://bit.ly/XZddcr).