Online advertising companies are intentionally trying to slow...
Online advertising companies are intentionally trying to slow the development of voluntary industry do-not-track standards, Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., said in an interview at the Capitol Tuesday. “Yes, absolutely,” he told us. “They say they are for…
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voluntary this, and voluntary that. You know with big business nothing voluntary ever works. It’s like asking coal mines in West Virginia to become entirely safe -- they like the thought but not the spending. So we are going to have it out, going to duke it out.” The committee plans a hearing Wednesday to examine the development and adoption of voluntary industry do-not-track standards at 2:30 p.m. in 253 Russell. “We have a whole system of Internet abusers who are just finding out all kinds of information about people for advertising purposes and then selling them,” Rockefeller told us. “People have no way of cutting that off. Do-not-track means don’t collect on me and that is what the answer ought to be,” he said. Rockefeller is the author of the Do-Not-Track Online Act (S-418) (CD March 1 p11). The bill would require all online companies to minimize data collection about users’ browsing habits once requested by the consumer, require online companies to destroy or anonymize individual browsing data once they are no longer needed and enable the FTC to pursue enforcement actions against any violators.