U.S. consumers want free, ad-supported content and would...
U.S. consumers want free, ad-supported content and would oppose a law affecting the use of data for advertising, according to a Zogby poll of 1,000 U.S. adults conducted in April and commissioned by the Digital Advertising Alliance, which represents online…
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advertising trade groups. The poll found that 92 percent of U.S. adults think free content “is important to the overall value of the Internet,” 75 percent would rather have ad-supported free content than pay for ad-free content, and 68 percent prefer that some of the ads they see online be directed toward their interests, according to DAA (http://bit.ly/11lvb87). Additionally, 47 percent of those polled “would oppose a law that would restrict how data is used for Internet advertising but also potentially reduced free content availability, compared to only 22 percent that support such a law,” the release said.