The Interactive Advertising Bureau published new draft Quality...
The Interactive Advertising Bureau published new draft Quality Assurance Guidelines (QAG) and is soliciting public comment on them, it said. Among the biggest changes to the initial guidelines is a change in terminology from describing “networks and exchanges” to the…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
broader characterization “buyers and sellers,” it said. That new language includes large premium publishers, demand-side platforms, supply-side platforms, trading desks, agencies and marketers, it said. “Without an established framework for common ground and uniform standards, trust becomes an issue for buyers and sellers,” said Patrick Dolan, chief operating officer at the IAB. Work on the new guidelines began in October with the formation of the QAG 2.0 Task Force, led by the 614 Group, a management consulting agency.