FTC Chairman Edith Ramirez said the online ad...
FTC Chairman Edith Ramirez said the online ad industry should develop a Do Not Track mechanism, in an address to industry members, evidence of that fact that “key government officials are renewing the push” for DNT, Guggenheim analyst Paul Gallant…
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wrote Thursday. “Until yesterday, it was not clear whether Chairman Ramirez would continue Leibowitz’s campaign for a DNT mechanism.” Now it’s clear that “DNT will remain a top priority of the FTC,” he continued. After her address, Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., scheduled a hearing next week on the topic, and he’s likely to “use the hearing to press the industry to reach agreement on a DNT mechanism,” Gallant wrote investors.