The Interactive Advertising Bureau (IAB) said overall Q4...
The Interactive Advertising Bureau (IAB) said overall Q4 2012 digital ad sales increased 14.9 percent from a year earlier to $10.3 billion. The IAB’s ad revenue report (http://bit.ly/1wBP0H) said Q4 2012 was the first quarter ever with more than $10…
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billion in digital ad revenue. Ads in “Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from the morning commute to nighttime video viewing and beyond,” said IAB CEO Randall Rothenberg. Retail, typically the largest category of Internet ad spending, generated 20 percent of ads in 2012, the report said. Financial services advertisers followed with 13 percent. The combination of personalization and location that smartphones bring will make them even more appealing to marketers in coming years, said David Silverman, a partner at PricewaterhouseCooper, which did the report for IAB.