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The FTC should postpone the July 1 implementation...

The FTC should postpone the July 1 implementation of the agency’s Children’s Online Privacy Protection Act (COPPA) rule, the Application Developers Alliance (ADA) told the FTC Monday. App developers need more time and guidance before the updated rule takes affect,…

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the ADA said. The rule requires “apps to make extensive engineering and user interface changes,” said Jon Potter, the group’s president. “With only eleven weeks until the effective date, many developers -- particularly small developers -- are simply not ready.” FTC Commissioner Julie Brill told us she doesn’t want to postpone the implementation if it means “sacrificing the other provisions in that rule” over concerns about specific provisions, including new provisions that affect plugins. “A lot of the provisions that are in the updated rule are very important to get in place as soon as possible,” she said. Brill said the FTC will continue to work with industry members to get them prepared for the July 1 implementation. The FTC will add FAQ pages to its website, which are “very helpful to industry to get educated,” she said. The FTC had no comment.