Comedy video website FunnyOrDie.com began showing a sketch on...
Comedy video website FunnyOrDie.com began showing a sketch on its website Friday, starring Varsity Blues star James Van Der Beek, that promotes HTC’s HTC One smartphone as part of a multiplatform promotional campaign. The sketch, which the website developed with…
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Turner Broadcasting, HTC and NCM Media Networks, will extend across Turner’s portfolio of comedy television networks and digital screens, including brands TBS, Adult Swim and TeamCoco.com. The sketch will also appear in top movie theaters nationwide through NCM Media Networks. “A multi-screen approach has been at the core of our global media strategy for the HTC One and this is the perfect integration to deliver this strategy in a unique and relevant way -- through the creation of original entertainment content,” said Erin McGee, HTC North America’s vice president- marketing, in a news release (http://bit.ly/12Ss8cd).