BIA/Kelsey is predicting rapid growth in local mobile...
BIA/Kelsey is predicting rapid growth in local mobile ad sales. The media advising company expects total local mobile ad sales in the U.S. to reach $9.1 billion a year in 2017, up from $1.2 billion in 2012, it said. That’s…
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an average annual growth rate of about 50 percent. “Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate,” said Michael Boland, a senior analyst and director of content at BIA/Kelsey. As demand increases, so will the overall amount spent on local mobile ads, pushing up ad rates too, he said. Mobile search ads represent the bulk to the growth in BIA/Kelsey’s projections. It estimates that text ads supplied to search queries on mobile devices will climb from $704 million in 2012 to $5.7 billion in 2017.