Digital analytic firm comScore enhanced its mobile operator...
Digital analytic firm comScore enhanced its mobile operator analytic suite, Subscriber Analytix, the company said Tuesday (http://bit.ly/10nfei8). It said the enhancements will allow mobile operators to identify voice, data and SMS quality of service issues, reduce device return rates through…
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identifying device, profile and network performance issues, use subscriber data to identify the best data allotment and pricing options, and identify “rising star apps.”