Major brands including Amazon, Target and Best Buy and...
Major brands including Amazon, Target and Best Buy and the U.S. Army and National Guard have advertisements that appear on websites that host pirated content, according to the March Ad Transparency Report from the University of Southern California’s Annenberg Innovation…
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Lab (http://bit.ly/10d1u8x). “Due to the convoluted natures of the advertising marketplace and the on-demand bidding process, brands which do not support illicit file-sharing can come to have adverts placed on non-DMCA compliant websites, providing an in-direct form of subsidy,” the report said. The report also lists the top 10 advertising networks on sites hosting illegal content for March, including Propellerads, Infolinks and Yahoo/Right Media. Three of the 10 are on the list for the first time, which “indicates that the ad market is extremely fluid and changing month to month,” the report said, noting “a strong move by major ad networks such as Google, Quantcast and Open X” -- which were formerly in the top 10 list -- “as well as ad agencies like Group M and Omnicom to block Pirate sites.”