An “early access” program for customers seeking to implement High-Efficiency...
An “early access” program for customers seeking to implement High-Efficiency Video Coding compression for Ultra HD and other applications has been launched by video processing technology supplier Envivio, the company said Tuesday. Envivio also will team with Broadcom on HEVC…
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encoder and decoder interoperability “to provide a proven, reliable solution ahead of commercial market deployments,” Envivio said. The companies will demonstrate their technology at next week’s NAB Show featuring HEVC streams in HD encoded by Envivio Muse and decoded by the Broadcom BCM7445, it said. “This collaboration enables faster time to market for service providers seeking to roll out HEVC services” this year, it said. The new HEVC (H.265) standard, which is still being finalized, is expected to achieve up to 50 percent bandwidth reduction at comparable video quality to MPEG-4 AVC (H.264), or provide substantial quality gains for services delivered at the same bitrates, Envivio said. “In IPTV architectures, operators can increase eligibility to reach more customers and second/third screens, while in satellite and cable environments, HEVC can be used to increase the number of channels service providers can deliver in a transport or QAM,” it said. “Moving forward, HEVC is also expected to enable new viewing experiences with 4K video resolutions."