On-demand streaming service Spotify launched its first ad campaign Monday,...
On-demand streaming service Spotify launched its first ad campaign Monday, introducing the company to “a mass audience in the U.S.” and demonstrating “the wide-reaching, emotional power of music,” said a spokeswoman for the company. The integrated TV, digital and social-media…
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campaign was developed by Droga5 New York, she said. It kicks off with a commercial titled “For Music” (http://bit.ly/ZjHiTi) that was scheduled to debut Monday night on NBC’s “The Voice.” Additional videos and print assets for the campaign are available at http://bit.ly/ZnGsBv.