The Maryland Legislature is considering tabling the state’s Children’s Online...
The Maryland Legislature is considering tabling the state’s Children’s Online Privacy Protection Act (COPPA) for a year and creating a task force to evaluate how to most effectively protect children from online advertising and tracking without harming Internet companies’ ability…
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to innovate and offer services to children, said state Attorney General Doug Gansler during an Association of National Advertisers conference Tuesday. In addition to extending COPPA to Maryland -- allowing Gansler’s office to prosecute violations in the state court system -- the bill would also require websites directed to Maryland residents under the age of 13 to clearly label what content is advertisement. The ad labeling provision “got everybody worked up,” he said, speaking to a room of advertising industry professionals. Gansler told us tabling the bill and creating a task force is one of the options being considered by the legislature. Asked by an audience member what he thought about the Digital Advertising Alliance’s AdChoices icon program, which gives users more control over ads targeted to them, Gansler said he was not personally familiar with the program.