Companies should prepare themselves for a generic top-level domain “tsunami,”...
Companies should prepare themselves for a generic top-level domain “tsunami,” said Dan Jaffe, vice president-government relations of the Association of National Advertisers (ANA), during an ANA conference Tuesday. Jaffe pointed to a number of “troublesome TLDs” -- such as .sucks…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
and .wtf -- that are likely to have the “effect on forcing people to defensively register” their company names. “Unfortunately, ICANN, instead of making the situation better, seems to be taking steps that will make the situation far worse,” he said. It “is very, very far from clear” if ICANN will create a system of limited preventative registries, which would allow companies to register their names across all registries at once for lower fees, he said. Additionally, ICANN has failed to identify TLDs that are likely to be confusing to consumers, such as .car and .cars, he said; these are likely to confuse consumers, especially when they're being “dealt with by people who do not necessarily speak English. “ICANN’s self-imposed mid-April deadline for TLD rollout is “arbitrary and precipitous,” Jaffe said. “There is still time to avoid a major Internet derailment."