A “bunch of retailers” will start offering a disc-to-digital service

and Walmart. Goldsmith didn’t identify the additional retailers, but Lionsgate is “hopeful” UltraViolet becomes a standard format and is putting “marketing effort” behind it, Goldsmith said. Lionsgate makes the bulk of its content available for UltraViolet, he said. “In any event we think the opportunity in electronic sellthrough is just beginning,” Goldsmith said. Lionsgate’s Hunger Games was its first UltraViolet release and had more than 150,000 UltraViolet “redemptions” by last fall, company executives said on an earnings call. “Digital is changing the way we do business at such a rapid rate [that] if you are not adaptable, you miss opportunities,” said Goldsmith, also noting Lionsgate’s support for Coinstar’s Redbox. Meanwhile, Lionsgate’s Orange is the New Black will launch on Netflix in August with 13 episodes, apparently a delay from a planned spring introduction. Lionsgate is restructuring management of its TV Guide Network and filming four pilot shows that will air on the channel in the fall, said Goldsmith, declining to give details. Lionsgate is moving TV Guide Network, which it bought from Rovi in 2009, to a full-screen format as it drops the scrolling guide, Goldsmith said. TV Guide Network is in full screen in 83 percent of the 80 million households where it’s available versus 35 percent when Lionsgate bought it, Lionsgate officials have said. “We are starting re-branding and marketing the channel because it was hard to do that when half the screen was a scroll,” he said. TV Guide Network will undergo additional management changes and “shore up” its schedule “in the next few months,” Goldsmith said. It recently signed a new carriage agreement with CableOne. Lionsgate’s investment in Epix generates about $75 million annually in EBITDA and has reached 10 million viewers in the three years since its launch.