CBS Radio brought its brands to Triton Digital’s a2x “audience-based...
CBS Radio brought its brands to Triton Digital’s a2x “audience-based programmatic buying solution for online and mobile audio ads,” Triton said Wednesday (http://bit.ly/Zr7vhd). Triton said a2x was the only “audio advertising exchange” that lets advertisers programmatically buy targeted online and…
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mobile audio inventory in real time, which “facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.” CBS Local Digital Media President Ezra Kucharz said a2x will provide “a great compliment [sic] to our strong traditional sales channels.” Triton Chief Operating Officer Mike Agovino said the “beta phase” of a2x was “nearly complete with significant success achieved for early adopter advertisers.”