Democratic Sens. Jay Rockefeller of West Virginia and Richard Blumenthal...
Democratic Sens. Jay Rockefeller of West Virginia and Richard Blumenthal of Connecticut introduced the Do-Not-Track Online Act on Thursday (http://xrl.us/bokdyj). It would require all online companies to minimize data collection about citizens’ browsing habits once requested, require online companies to…
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destroy or anonymize individual browsing data once it’s no longer needed and enable the FTC to pursue enforcement actions against any violators. The bill aims to bolster voluntary efforts by industry members to offer a do-not-track option to citizens who wish not to be tracked online, the senators said. “Industry stood at the White House and made a public pledge to honor do-not-track requests, but has since failed to live up to that commitment,” said Rockefeller in a news release Thursday. “My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.”