Public broadcasting stations are challenged by the need to become...
Public broadcasting stations are challenged by the need to become more local, inclusive and interactive, said FCC Media Bureau Chief Bill Lake. They're moving “to evolve content that appeals to a younger demographic more accustomed to digital media,” he said…
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at the Association of Public Television Stations Public Media Summit in Virginia. They are also challenged by even more responsibility “for providing the journalism our democracy needs, in light of the financial stresses hitting many newspapers,” he said. Meeting these needs costs money “at a time when federal funding is flat and uncertain, and other funding sources are stressed by the long recession.” Participating in the broadcast spectrum incentive auction offers a one-time opportunity “to address the inefficiencies of overlapping coverage and duplication of programming in markets that have grown up over time to have multiple PBS stations,” he said. If public broadcasting stations seize that opportunity and are willing to make some hard decisions, “they can prove to Congress and the public that they are capable of rationalizing their operations, so that neither government nor private dollars will be wasted on inefficiency,” he said.