General Motors (GM) said Monday it partnered with AT&T to...
General Motors (GM) said Monday it partnered with AT&T to include embedded 4G LTE mobile broadband in most 2015 models of its Buick, Cadillac, Chevrolet and GMC vehicles -- what it bills as the “largest deployment in the automotive industry…
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to date” (http://bit.ly/XVZZIS). AT&T said its technology will power OnStar safety and security services, as well as a new suite of entertainment services, including streaming audio and video (http://soc.att.com/YR6fnp). GM said it plans to expand its 4G LTE capabilities to foreign markets, and will announce partnerships with additional carriers and suppliers in the coming months. GM did not say why it chose to drop Verizon Wireless, which had provided wireless service for OnStar since its 1996 debut, but lauded AT&T for “its network performance and deployment strategy have been lauded by industry analysts and other experts.” AT&T’s 4G LTE network is set to reach 300 million potential customers in the U.S. by the end of 2014. Verizon Wireless will continue to provide wireless service to existing vehicles and any new vehicles sold prior to the rollout of GM’s 2015 models. “Introducing 4G LTE into GM vehicles is a game-changing opportunity, and we couldn’t be better positioned to help drive this movement,” said AT&T Mobility CEO Ralph de la Vega in a news release. “We're working closely with GM to grow the connected car base, and provide unique and relevant services that will improve the connected experience inside automobiles for both drivers and passengers.” The 4G LTE structure will be integrated into the vehicle’s electrical system and will include an external antenna to improve connectivity. Customers will not need a smartphone to use the vehicle’s connected services, GM said.