The Justice Department used “gerrymandered product and geographic markets,” failed to...
The Justice Department used “gerrymandered product and geographic markets,” failed to “acknowledge significant competitors” and underestimated “the ease of entry and expansion” in the online product-review market in its antitrust lawsuit challenging Bazaarvoice’s June acquisition of PowerReviews (CD Jan 14…
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p13), Bazaarvoice said in a filing in U.S. District Court in San Francisco Friday. The companies provide product-review platforms for clients including Panasonic, Best Buy, Cisco and GoDaddy.com. Justice hasn’t alleged “any cognizable market share or market concentration, such that it would be entitled to a presumption that the acquisition is likely to harm competition,” Bazaarvoice said: “Customers have many choices to which they can turn in this dynamic, vibrant market sector.” It said it will show that its customers, “large and small,” don’t believe they're “constrained to absorb anticompetitive price increases (or reduced quality) from Bazaarvoice,” that the industry is “still in its infancy” and that the acquisition “has only helped, not harmed, customers."