Sprint Nextel has no plans to dump its unlimited data...
Sprint Nextel has no plans to dump its unlimited data plan or other mobile plans in the near future, CEO Dan Hesse said Thursday during a conference call on the carrier’s Q4 results (see related item in this issue). Sprint’s…
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plans “are priced at a good competitive level right now,” he said. “And we probably would not consider a price increase until we felt that we had a very strong network position and we of course are closing the LTE gap rapidly.” The carrier believes its unlimited plan continues to hold value, while shared data plans introduced last year by Verizon Wireless and AT&T “are fairly new,” Hesse said. “We of course always reserve the right to make pricing changes but we aren’t anticipating any currently. … I believe as usage begins to increase that our value proposition of unlimited will just begin to look more attractive.” Shared data plans proved successful for Verizon Wireless and AT&T during Q4. Verizon Wireless said 23 percent of its postpaid subscribers were on its “Share Everything” plans at the end of the quarter, bringing the average monthly bill up to $146.80 (CD Jan 23 p7); AT&T reported 6.6 million of its subscribers were on its “Mobile Share” plans by the end of the quarter (CD Jan 28 p19).