The Media Rating Council accredited Arbitron radio ratings for the Chicago,...
The Media Rating Council accredited Arbitron radio ratings for the Chicago, San Francisco, San Diego and Charlotte/Gastonia-Rock Hill markets, and voted to continue accrediting the Portable People Meter average-quarter-hour monthly data in 14 other markets, the company said in a…
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Wednesday news release (http://xrl.us/bm4hei). “The MRC voted to not grant accreditation at this time in the remaining 30 PPM markets, and therefore PPM data in those markets continue to be unaccredited.” The company had made changes to PPM methods after critics said they undercounted minorities (CD April 23/10 p7). Arbitron separately said it and Nielsen voluntarily gave the FTC more time to review the first company’s deal to be acquired by the second. Nielsen is withdrawing and will refile its pre-merger notification, restarting the 30-day antitrust waiting period which now will end at 11:59 p.m. on March 8, Arbitron said in a news release earlier this week. Nielsen agreed in December to pay about $1.25 billion for Arbitron (CD Dec 19 p10).