China Unicom wants ITU-T to start work on “big data”...
China Unicom wants ITU-T to start work on “big data” applications in telecom operations, it said in a proposal to a study group on future networks meeting later this month. The “big data” phenomenon resulting from cloud computing and the…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
Internet of Things “deeply impacts” corporate decision making, business intelligence and the lives of individuals, it said. Telecom operators have the advantage of possessing personal data, it said. Data mining presents many opportunities of commercial value, it said. Analysis of the big data phenomenon lets telecom operators boost marketing through better understanding user profiles, behavior patterns, security and other interests, it said. The rapid development of the mobile Internet, and over-the-top players such as Google and Tencent eating into telecom company revenue, mean operators are under immense pressure from the changing competitive landscape, it said. Accurate marketing spurs telecom operators’ ability to satisfy subscribers’ needs, it said, referring to advertising and value-added services.