The incidence of consumers who used streaming VOD (SVOD) and...
The incidence of consumers who used streaming VOD (SVOD) and free streaming in 2012 was relatively equal, with 12 percent of U.S. TV watchers reporting having streamed TV shows for free from January-December 2012, compared with 14 percent who watched…
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a TV show via SVOD, NPD said in a report. More than half of the viewers for streaming TV are between 18 and 34, indicating “the YouTube generation is evolving from short-form and user-generated content to TV shows,” while at the same time, as with YouTube, SVOD enables them to watch where and when they want, said Russ Crupnick, NPD senior vice president-industry analysis. Contrary to soaring mobile device usage trends, 83 percent of free TV streaming programs are viewed on a computer, Crupnick said. At the top of the list, Hulu accounted for 43 percent of total streams last year, NPD said, followed by CBS, ABC, Fox, NBC and CWTV, which combined accounted for 30 percent of total streams. ABC Family, Comedy Central, MTV and A&E TV rounded out the top 10 streaming sites, it said. The top 10 sites have strong consumer feedback, with 75 percent or more of the sites’ users saying they intend to return to that site in the future, NPD said. Hulu led, with two-thirds of viewers saying would “definitely” return to the site, the report said. The sites typically get good marks from users on convenience and site organization, and most perform well on current release availability. An exception is Fox, NPD said, which rated much lower due to the network’s often-delayed content. “The consumer response to program availability on Fox speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said. Data in the report were weighted and projected to be representative of the U.S. Internet population aged 13 and older, NPD said.