Moody’s said the outlook for TV broadcasters is stable. It...
Moody’s said the outlook for TV broadcasters is stable. It expects core ad sales to increase 1 percent to 3 percent this year, though total ad revenue will drop because of the lack of political ad spending. “Given increasing competition…
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from cable, as well as online media … Moody’s does not expect television advertising revenues to return to the peak levels seen in 2006 for another two years,” it said. Higher retransmission consent fees will help station groups’ revenue, Moody’s said. It predicted another busy year of mergers and acquisitions as stations that are flush with political ad revenue have the cash to spend on deals.