The Mobile Marketing Association and Interactive Advertising Bureau released for...
The Mobile Marketing Association and Interactive Advertising Bureau released for public comment a set of “creative guidelines” for marketing on mobile phones (http://xrl.us/bocbyj). It supplements the association’s “widely adopted” Universal Mobile Ad Package and also “aligns across” the bureau’s display…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
ad guidelines, the groups said Friday. The detailed specifications for mobile ad units address smartphones and feature phones, are relevant for both mobile Web and in-app inventory, and include specs for basic and rich media units. They address factors such as data connection via Wi-Fi or 4G, carrier plans and the “impact of the reduced processing power” on mobile devices for file load size and Web display, the groups said. Comments are due Feb. 25 to comments@mmaglobal.com and mobile@iab.net.