Retailers will spend $55 billion on mobile marketing by 2015...
Retailers will spend $55 billion on mobile marketing by 2015 -- up from $28 billion expected this year -- said a report from Juniper Research (http://bit.ly/W0z56k). The “mass tablet market ha[s] created new opportunities” for retailers to advertise to consumers,…
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and retailers that have not yet done so should optimize their website for mobile browsing, said a news release on the report (http://bit.ly/1443uUe).