Local Broadcast TV stations brought in more than 80 percent...
Local Broadcast TV stations brought in more than 80 percent of all political TV ads in the last election, the TV ad Bureau said. In the presidential race, TV stations took in nearly $500 million between the conventions and Election…
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Day, it said. That was a 65 percent increase from 2008, it said. Though the Romney campaign outspent the Obama campaign, the Obama campaign bought about 10 percent more TV spots, TVB said. “The buying power advantage was particularly impactful in the 60-day lowest unit rate period prior to Election Day,” when most of the Obama campaign’s ads qualified for the lowest rates but Romney campaign ads did not, TVB said.