President Barack Obama on signed HR-6671, the Video Privacy Protection...
President Barack Obama on signed HR-6671, the Video Privacy Protection Act Amendments Act, Thursday. The legislation requires video providers to receive informed, written consent from a consumer in order to be authorized to disclose personally identifiable information to a third…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
party. The law specifies that the consent would have to be either given at the time the disclosure is sought or given in advance for a set period of time of up to two years or until the consumer withdraws the consent, whichever is sooner. The law modernizes the Video Privacy Protection Act (VPPA), a 1988 bill which prohibits video service providers from sharing consumer video viewing practices on an ongoing basis with third parties. The videotape-era law has prevented video streaming companies like Netflix and Hulu from allowing their users to engage in so-called frictionless sharing -- that which requires one-time informed, written consent -- with social media sites like Facebook. Netflix plans to introduce new social features for its U.S. members in 2013 that give consumers “more freedom to share with friends when they want,” its spokesman said last month (CD Dec 26 p5).