CTIA selected WMC Global to provide technology services for...
CTIA selected WMC Global to provide technology services for its Latin American short code registry. The registry will accelerate Latin America’s adoption of mobile marketing since mobile campaigns are available to almost the entire population, CTIA said Thursday. The registry…
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model enabled the provisioning of nearly 5,000 short codes in the U.S., generating estimated revenue of $8 billion to $12 billion annually, the association said. The Latin American registry offers five-digit and six-digit codes, and addresses the need for a unified and centralized approach to interacting with Latin America’s 400 million wireless subscribers, CTIA said. “As marketers around the world can attest, short codes are an extremely effective and trusted solution to raise brand awareness through customer participation,” said CTIA President Steve Largent (http://xrl.us/bn83sc).