Reports of NBCUniversal plans to rebrand its G4 network to the...
Reports of NBCUniversal plans to rebrand its G4 network to the Esquire Channel through a partnership with Hearst are “a deafening declaration of everything that is wrong with the cable industry’s regime of forced product bundling,” Parents TV Council President…
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Tim Winter said. “Nowhere in a free marketplace must consumers pay for a product while it rebrands and turns itself into an entirely new product,” he said. Demand may exist to justify creating an Esquire network, “but the cable industry should not force millions of concerned parents to subsidize it,” he said. His comments were similar to those by Time Warner Cable CEO Glenn Britt at an investor conference last week (CD Dec 4 p3). A spokesman for NBCUniversal declined to comment.