Officials from nine European online companies are meeting this week...
Officials from nine European online companies are meeting this week with high-level policymakers over concerns about possible changes to EU data protection laws, the Interactive Advertising Bureau (IAB) Europe said Wednesday. The Internet media, research and advertising sector is worried…
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that proposed revisions, such as having to get users’ express consent for placing cookies, or banning profiling services, will impose new, wide-ranging burdens on it, it said. Unlike global players, which are strong business-to-consumer platforms, European businesses are mostly business-to-business, it said. They can’t get user consent easily, and will be much more affected than non-European companies by changes to data privacy regulations, it said. Europe’s online B2B sector mostly uses anonymous or pseudonymous consumer data, said IAB Europe Vice President Kimon Zorbas. Online advertisers fully support the need to protect user privacy “but common sense should prevail."