The Council for Research Excellence (CRE) is studying how mobile devices...
The Council for Research Excellence (CRE) is studying how mobile devices impact TV viewing behavior, the media and advertising industry group said Tuesday. CRE sees mobile device use having an increasing impact on TV consumption, and the group said it…
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believes it’s important to study the issue because of the implications for content development and advertising. “We continue to see shifts in how and where consumers watch, and there is no denying that our constantly connected society creates an ever growing set of opportunities for advertisers and media companies to promote their messages,” said Dounia Turrill, senior vice president at Nielsen, in a news release. CRE said it will work with market research firm Chadwick Martin Bailey to conduct the study, which it expects to complete in Q2. The study will focus on in-home interviews in Atlanta, Phoenix and Kansas City, CRE said (http://xrl.us/bn3ru4).