Time-shifted viewing has “transcended ’sampling’ and is becoming an essential component”...
Time-shifted viewing has “transcended ’sampling’ and is becoming an essential component” of watching shows that originally aired on TV, a broadcast trade group said Monday. Primetime shows this season have had a “notable increase in time-shifted viewing,” with 43 percent…
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of it the same day a show aired, TVB said in a news release (http://xrl.us/bn3k2v). It said such viewing in the 25 largest markets that Nielsen local people meters measure is “outpacing the national average by 26 percent.” Twenty-six percent of viewing was time shifted in a recent week spanning late October and early November in those markets versus 19 percent nationwide, the group said. “As DVR penetration and new technologies spread to local markets at a varied pace and audiences take advantage,” live-only audience samples are “shrinking,” Maribeth Papuga, MediaVest local investment and activation director, said in a TVB release.