Mobile data roaming revenues will grow by 21 percent per...
Mobile data roaming revenues will grow by 21 percent per year through 2017, Juniper Research said Tuesday in a report. At that rate, annual revenues will reach $35 billion in 2017 as an increasing number of customers use roaming data…
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services while abroad, Juniper said. Data roaming is now a key growth driver for operators, “albeit with cost-effective packages coupled with subscriber control over usage,” Juniper said. A majority of mobile customers used voice services while roaming abroad, which does not give operators much opportunity to add value, Juniper said. Data roaming gives operators an opportunity to convert ‘non data’ roamers into active data roamers through data bundling and roaming plans, Juniper said. SMS roaming adoption and revenue growth will be modest by comparison, Nitin Bhas, the report’s author, said in a news release. “As data roaming costs are further reduced and smartphone owners find so-called [over-the-top] services -- such as eBuddy and Whatsapp -- a cheaper alternative, the average spend per SMS roaming will decline over the forecast period” (http://xrl.us/bn2phj).