For Q3, overall radio revenue of $4.2 billion was about...
For Q3, overall radio revenue of $4.2 billion was about the same as a year earlier, while digital sales increased 8 percent to $205 million, the Radio Ad Bureau (RAB) said. On-air ad sales still make up the bulk of…
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radio industry revenue, but digital sources of revenue are growing faster, said Erica Farber, RAB’s CEO. “More marketers are tapping the multi-platform aspects of Radio to reach our active and highly engaged audiences,” Farber said.