The videogame industry needs a universal ratings system, said Electronic Arts CEO...
The videogame industry needs a universal ratings system, said Electronic Arts CEO John Riccitiello during a speech Wednesday evening at a Media Institute banquet (http://xrl.us/bnzt2z). The Entertainment Software Rating Board and its global counterparts are working on a proposal to…
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move beyond the current ratings system and “consolidate around a single standard, that consumers will recommend and ultimately demand,” he said. “We need to do a much better job of informing the consumer, no matter the channel, the platform or the geography,” he said. “We must adopt a self-regulated, global rating system across every format and every geography.” In a separate speech, FCC Commissioner Jessica Rosenworcel said four guidelines should govern media policy for the future: Consumer choice, competition, universal access and adherence to the First Amendment.