Adobe said it introduced new features including dynamic ad insertion...
Adobe said it introduced new features including dynamic ad insertion to its Project Primetime software. The new system, called Adobe MediaWeaver, will let TV content owners update the ads that run in linear and VOD programming online, the company said.…
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“We are working closely with leading TV content owners and distributors to better deliver and monetize broadcast content across all platforms,” said Jeremy Helfand, vice president of monetization.