Specifics were scarce in CEA’s announcement Monday that it...
Specifics were scarce in CEA’s announcement Monday that it will “partner” with the Digital Entertainment Group to promote UltraViolet at CES. Under questioning from reporters at CEA’s CES Press Preview news conference in New York, CEA executives said the DEG…
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would mount an UltraViolet promotional stand in the Grand Lobby of the Las Vegas Convention Center. But DEG representatives told reporters to stay tuned for further announcements on what if anything DEG would announce on UltraViolet news at the show. UltraViolet is “the breakthrough way to collect, access and enjoy your movies and TV shows in the cloud,” Universal Studios Home Entertainment President Craig Kornblau told the news conference. UltraViolet is “ideally poised to meet consumer demands for simplicity and convenience and ownership,” said Kornblau, a DEG vice president. UltraViolet “arguably is the studios’ single most important growth initiative,” he said. In the year since its launch, UltraViolet has amassed more than 6 million consumer accounts, and more than 7,000 titles are UltraViolet-enabled, he said. The content industry likes UltraViolet because it’s “an open platform that offers a revenue stream for all who support it,” he said. A big question is whether UltraViolet will be able to land the support of Disney, which has been a huge UltraViolet studio holdout. Disney has been playing “wait-and-see” on UltraViolet because it hasn’t been “as robust as we had expected or as consumer-friendly as we had hoped,” CEO Robert Iger said on a February earnings call (CD Feb 9 p24).