Live and time-shifted TV remains Americans’ most dominant and sought-out...
Live and time-shifted TV remains Americans’ most dominant and sought-out entertainment medium, TV Ad Bureau President Steve Lanzano said, pointing to recent Nielsen figures. “DVRs are providing viewers with the ability to adjust their viewing to their lifestyles without compromising…
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access” to TV, he said. “As measurement evolves and we can get tablet data, we will be able to see the totality of all TV viewership,” he said.