An industry coalition issued recommendations to address “gender imbalances” in media. Companies should “CHOOSE to increase...
An industry coalition issued recommendations to address “gender imbalances” in media. Companies should “CHOOSE to increase gender parity and combat stereotypes,” said a report issued Tuesday by the Healthy MEdia Commission, which has had a previous event backed by NAB,…
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NCTA and Girl Scouts of the USA. NAB and NCTA back the group’s recommendations, spokesmen for the associations told us. “Industry should provide staff, writers and actors with training on gender equity in media and address social issues such as girls’ self-esteem, body images and relationships; increase the amount of balanced and healthy media; provide opportunities for boys and girls to create and share media.” The report called for public service announcements. Former FCC Commissioner Deborah Tate helps run the group, which this spring introduced goals for media companies to present images of girls, women and relationships in programming (CD April 18 p15). NCTA, a commission sponsor with many members on that body, backs “the intent of the report,” a spokesman said. The association “will continue to encourage cable companies to think constructively about how they can support healthy media images,” he added.