Political ads “disguised” as news should be a thing of...
Political ads “disguised” as news should be a thing of the past, Radio-TV Digital News Association Chairman Vince Duffy wrote on RTDNA’s blog Wednesday (http://xrl.us/bnyhok). “As a newsperson, I hate” such ads, whether he agrees with their policy positions or…
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not, he wrote the day after the election. He cited an ad for Michigan Proposition 5, a ballot measure about gas taxes (http://xrl.us/bnyhor). “The ad is perfectly legal,” he said. Because Section 315 of the Communications Act barring broadcasters from changing what candidates say in their own ads and in their voice doesn’t apply to third-party ads (CD Nov 2 p3), “stations can tell the producers of political ads that they won’t accept ads that sound like newscasts or news stories,” Duffy said. “The RTDNA Code of Ethics is (unfortunately) silent on this issue, but the SPJ Code clearly states news outlets should,” he said of the Society of Professional Journalists.